One of the most luxurious hotels in Sanremo 

In 1882 the West-End Hotel was built, one of the most luxurious hotel houses in Sanremo. The name certainly derives from its position in relation to the centre of the city, being at that time the most western hotel.
The architect Giacomo Pisani designed and built the project and designed the white, imposing façade, characterised by columns and eclectic decorations. When it was built it had an open view of the sea, 120 rooms and 150 beds.
The name was given to it because at that time it was the westernmost hotel in the city.

"The conspicuous strangers who gathered there were arrested for wonder in the atrium of this monumental hotel built with almost real magnificence". So wrote Astraldi, in 1902, in his Sanremo Rinnovellata. Contemporary historical memories speak of the West End Hotel, still one of the great houses of Sanremo.
With time the old name West End has given way to the current name of Astoria with which it is known today.

During the First World War the structure was used as a Military Hospital.

A curiosity. In the post-war period, perhaps the only case in Europe, the Astoria Hotel had two clients who were guests of the Hotel for thirty years. They were the French couple Lilliane and Gaston Levy, who were in love with Sanremo and the hotel. They occupied a total of twelve rooms. A real flat with all the comforts of the hotel.

Unfortunately, the Hotel has been out of business for some time now and is currently being renovated and appears to have been abandoned for a long time, as the company that was in charge of the work has gone bankrupt and the property is looking for a buyer for the structure.

(source "Una stagione lunga cent'anni" by Bruno Monticone; images from private archives)